I just got back from the Social Media Breakfast - Ottawa. I like these events because they give me an opportunity to network with other like-minded individuals and even meet up (or tweet up) with some Twitter followers. The event also includes a presentation from various people/groups involved in social media. Today's presentation was from folks with the United Way - Ottawa and how they have been using new media to get more people engaged in what they do.
It was a good presentation, but I was glad that someone spoke up at the end to point out that you still need a strategy and time commitment when it comes to using social media - setting up a Twitter account or a Facebook page simply isn't enough.
So, keeping the focus on artists and arts organizations, how do you develop that strategy? Well, if you've got the money, hire me and I will help you out. However, if you don't have the resources to hire me, let me suggest two excellent tools to get you started.
First up, there is a most excellent book called Getting Started with Social Networking for Artists and Arts Organizations by Rebecca Coleman. This book has everything you could possible need to get going in an easy to read format. It even includes fill-in-the-blank social media marketing plan worksheets. This book is an absolute must have for anyone who needs to advertise their art or their arts organization. It's only $20 and you can download the e-book immediately. You can even pay an extra $10 (TEN!) and get a consultation with Ms. Coleman thrown in for good measure. What more could you want?
I know! More information about Twitter!
Check them both out and if you have any suggestions of other guides or books people should get their hands on, feel free to post them in the comments section.